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      <image:title>Blog</image:title>
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    <loc>https://leahkeggi.com/blog/how-to-use-storytelling-to-pitch-your-business-like-a-pro</loc>
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    <lastmod>2025-10-22</lastmod>
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    <loc>https://leahkeggi.com/blog/using-to-storytelling-to-position-your-products-like-a-pro-part-3</loc>
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    <lastmod>2025-06-05</lastmod>
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      <image:title>Blog - Using to Storytelling to Position Your [Products] Like a Pro (Part 3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://leahkeggi.com/blog/using-storytelling-to-position-your-brand-like-a-pro-pt-2</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-22</lastmod>
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  <url>
    <loc>https://leahkeggi.com/blog/how-to-use-storytelling-to-position-your-brand-like-a-pro-pt-1</loc>
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    <loc>https://leahkeggi.com/blog/merchandise-as-a-marketing-strategy</loc>
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    <lastmod>2025-11-06</lastmod>
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      <image:title>Blog - Merchandise As a Marketing Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1745865787740-87997R34IJDI5BJDT6GP/unsplash-image-e8sbQNYEwX8.png</image:loc>
      <image:title>Blog - Merchandise As a Marketing Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://leahkeggi.com/blog/remember-the-disney-vault</loc>
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    <lastmod>2025-03-04</lastmod>
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  <url>
    <loc>https://leahkeggi.com/blog/a-peek-inside-content-collaboration-and-creative-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-29</lastmod>
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  <url>
    <loc>https://leahkeggi.com/blog/marketing-activities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/2e42933b-5975-43a6-966b-ec9f364d6792/IMG_4454.png</image:loc>
      <image:title>Blog - Three Ways to Think About Your Marketing in the Context of Customer Actions - Marketing Funnel</image:title>
      <image:caption>The concept of the marketing funnel has long been used to plan, strategize, and measure a brand’s efforts to reach their audience (for good reason. It’s true). Especially for businesses where you can track your audience actions, thinking about your actions as moving people “through” a funnel makes a lot of sense. My peeve with the marketing funnel is simply that in this day and age, your marketing activities don’t happen in a vacuum (or funnel). Social Media for example, can cover the entirety of the funnel depending on the individual post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/056c72d3-660b-4751-9807-a8dea155d997/IMG_4456.png</image:loc>
      <image:title>Blog - Three Ways to Think About Your Marketing in the Context of Customer Actions - Customer Journey</image:title>
      <image:caption>I like talking about the customer journey when it comes to marketing activities because it feels a bit more personal than the funnel! It also is easier to use when thinking about platforms that cover multiple “stages” of the funnel - you simply focus different communication points to customers at different points in the journey. But this also is extremely linear, which often doesn’t work for disjointed industries like CPG and Alcohol, where you’re not necessarily getting to walk a customer through a flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/b49415bc-2f3f-4a00-9464-51f411fc1631/IMG_4453.png</image:loc>
      <image:title>Blog - Three Ways to Think About Your Marketing in the Context of Customer Actions - Make it stand out</image:title>
      <image:caption>I like this depiction of marketing activities because it turns the idea of a funnel a bit on its head (or point, I guess). Rather than think of each activity or platform as a piece of the funnel, think of each activity as a dart. Your goal is to throw that dart as close to the bullseye, but you need to be prepared to hit another part of the target. A great example of a campaign that works for the marketing target is L’Oréal’s “Because Your Worth It” - the tag line on Point of Sale material grabs attention (awareness) and encourages picking up L’Oréal’s product specifically (action). You don’t need a multi-million dollar campaign to come up with a tag line that you can use at POS and in digital advertising - just the right combo of brand strategy and copywriting!</image:caption>
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  <url>
    <loc>https://leahkeggi.com/blog/6luv845x93ejdfoi4qp1s244d4zft5</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
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  <url>
    <loc>https://leahkeggi.com/blog/pro-passion-project</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://leahkeggi.com/blog/4-types-of-collaborations-for-small-and-growing-businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://leahkeggi.com/blog/roi</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-29</lastmod>
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      <image:title>Blog - ROI Methodology</image:title>
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    <image:image>
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      <image:title>Blog - ROI Methodology</image:title>
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      <image:title>Blog - ROI Methodology</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1582163108834-KYWD7XC5C0IXYBB6KYP2/IMG_0464.png</image:loc>
      <image:title>Blog - ROI Methodology</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1582163138189-SHAMCJJW5CO7HR34K1OE/IMG_0471.png</image:loc>
      <image:title>Blog - ROI Methodology</image:title>
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  <url>
    <loc>https://leahkeggi.com/blog/Brand-awareness-conversion</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Blog - Converting Brand Awareness to Dollar Signs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1582166653013-0NEGLSYAK77PA5M78D9N/IMG_0563.png</image:loc>
      <image:title>Blog - Converting Brand Awareness to Dollar Signs</image:title>
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    <image:image>
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      <image:title>Blog - Converting Brand Awareness to Dollar Signs</image:title>
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  <url>
    <loc>https://leahkeggi.com/blog/category/Marketing+Strategy</loc>
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  <url>
    <loc>https://leahkeggi.com/blog/category/Creative+Marketing</loc>
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  <url>
    <loc>https://leahkeggi.com/blog/category/Content+Marketing</loc>
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  <url>
    <loc>https://leahkeggi.com/blog/category/Business+Development</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://leahkeggi.com/studio-notes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-22</lastmod>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/identify-your-audience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/surface-pattern-design-calendar-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/pod-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/084da4bd-9831-4a5d-8d03-9dfaafc42add/A19167F5-E772-43E4-8CCB-9F1553B47C7A.jpeg</image:loc>
      <image:title>Studio Notes - Actionable Ways to Market Your POD Designs - Social Example:</image:title>
      <image:caption>This piece SPECIFICALLY hits a fashion trend, which is why “you” need it too. AND it’s a best selling print, providing third-party validation (social value) for the design. .</image:caption>
    </image:image>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/embracing-the-coastal-grandma-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/0b47d8e7-6c49-4899-b3d1-62cac536bc33/coastl-studio-khipu-classic-blue-cutting-board-rectangle.png</image:loc>
      <image:title>Studio Notes - Embracing the Coastal Grandma Trend - Khipu Classic Blue Cutting Board</image:title>
      <image:caption>Serve up charcuterie in style with this knot-inspired design. This cutting board features a wood side for cutting and a decorative side for serving and displaying in your kitchen, right next to your copper kettle and perfectly cozy mugs. Buy Now!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/9c2920fa-ebcf-4026-80e4-3840a59de126/coastl-studio-ocean-tide-sea-foam-area-rug-detail.jpg</image:loc>
      <image:title>Studio Notes - Embracing the Coastal Grandma Trend - Ocean Tide Sea Foam Rug</image:title>
      <image:caption>While you may not always be able to feel the waves wash across your toes, you can feel like you’re at the beach with this wave inspired striped rug! Shop Now!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/e3cd2114-2316-4d47-8fe9-86e9c1a1bb4f/coastl-studio-seed-pods-coral-small-acrylic-tray-lifestyle.png</image:loc>
      <image:title>Studio Notes - Embracing the Coastal Grandma Trend - Seed Pods Coral Acrylic Tray</image:title>
      <image:caption>Toss your keys, wallet, watch, phone, and whatever else into this cute acrylic tray at the door and forget about the world for a while! Or use the large version for transporting your happy hour cocktails to the patio  Shop both sizes!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/605bc547-2d25-4d73-a427-4b6af1f30513/coastl-studio-mudcloth-classic-blue-sherpa-blanket-detail+copy.png</image:loc>
      <image:title>Studio Notes - Embracing the Coastal Grandma Trend - Mudcloth Classic Blue Throw Blanket</image:title>
      <image:caption>Wrap up on those cool spring nights with this textured mudcloth printed blanket. Even if it won’t get as much use in the summer, its classic color makes it a year round winner. Order today!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/71d1c046-8047-4df7-9711-b6719a25572d/coastl-studio-sandbreak-cool-mint-rectangle-pillow-lifestyle.png</image:loc>
      <image:title>Studio Notes - Embracing the Coastal Grandma Trend - Sandbreak Cool Mint Throw Pillow</image:title>
      <image:caption>This oblong throw pillow makes a perfect back rest for the screened in porch, so you can be comfortable while you lounge with a glass of Pinot Grigio and embrace the carefree lifestyle of a Coastal Grandmother Get comfy!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://leahkeggi.com/studio-notes/coastal-cottagecore</loc>
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    <lastmod>2025-01-02</lastmod>
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      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626817155201-V4YWI76OJ3IFZBGKP8MZ/palm-trees-x-california-prints.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626817109350-D7HZ6GWERHXP2F92KMQM/id-rather-be-by-the-sea-open-sky-prints.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626817179505-E6L1OUYADC8OEFD6YTJ7/pink-paint-stroke-of-palm-leaves-prints.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626817749460-SGOIR6ROHD2YLJQJ0TD0/geo-fresh-pink-picnic-blankets.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626817767291-VH9OJADTWLUTBO0FRQ66/watercolor-stripes5033377-duvet-covers.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626817756702-BDKVEKBJLQ8SGY1CCM4P/hekse-teal-throw-blankets.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626817753700-6JWRTGR4UQPLAC2UJBY1/geometric-art-herringbone-light-terracotta-abstract-art-blackout-curtains.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626818470116-D7X8XLA29VDHR7WOEGJZ/dunes-light-blush-tapestries.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626876506753-UQ3SMUBL5M03ZBQAPD1K/with-the-waves-navy-wall-murals.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626818477735-FYWAF5E1UUEA97BODKA2/watercolor-palm-fronds-serving-trays.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/1626818562244-ALQNOCTPL0T0SV961FXW/zig-zag-mudcloth-ii-birch-water-bottles.jpg</image:loc>
      <image:title>Studio Notes - What is Coastal Cottagecore? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/category/Artist+Support</loc>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/category/CoastL+Studio</loc>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/category/collaborations</loc>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/category/home+decor</loc>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/category/collection</loc>
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  <url>
    <loc>https://leahkeggi.com/studio-notes/category/holiday</loc>
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  <url>
    <loc>https://leahkeggi.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/12770469-e22f-42b2-9008-f86cdd3fd1ee/Leah+Wine.jpeg</image:loc>
      <image:title>About - Leah Here!</image:title>
      <image:caption>When I’m not drawing and illustrating, I’m reading a book, cooking, or learning to take better photos with my DSLR (honestly, I’d rather be behind the camera than in front of it!) I’m sort of obsessed with branding and social media, and the ever changing challenge that is marketing in the digital age.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/921475dc-65b1-42a0-8290-492f3fa1e42c/DSC_0230.jpg</image:loc>
      <image:title>Studio Notes - Get my Social Cheat Sheet for Artists!</image:title>
      <image:caption>And start making social media easier and more effective!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/2aa382db-27e7-4309-82b5-a65e06e69a3c/DSC_0055.jpeg</image:loc>
      <image:title>Studio Notes - Read my Articles on Sketch Design Repeat</image:title>
      <image:caption>Where I share marketing and business advice for Surface Designers!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/5452e7d1-ac0c-43c8-92a6-33f35ab406eb/DSC_0353.jpg</image:loc>
      <image:title>Studio Notes - Check Out the Content Calendar Kit</image:title>
      <image:caption>(And download a freebie on identifying your brand pillars!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/921475dc-65b1-42a0-8290-492f3fa1e42c/DSC_0230.jpg</image:loc>
      <image:title>Studio Notes - Get my Social Cheat Sheet for Artists!</image:title>
      <image:caption>And start making social media easier and more effective!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/2aa382db-27e7-4309-82b5-a65e06e69a3c/DSC_0055.jpeg</image:loc>
      <image:title>Studio Notes - Read my Articles on Sketch Design Repeat</image:title>
      <image:caption>Where I share marketing and business advice for Surface Designers!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/5452e7d1-ac0c-43c8-92a6-33f35ab406eb/DSC_0353.jpg</image:loc>
      <image:title>Studio Notes - Check Out the Content Calendar Kit</image:title>
      <image:caption>(And download a freebie on identifying your brand pillars!)</image:caption>
    </image:image>
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      <image:title>Content Calendar Kit - Have you ever:</image:title>
      <image:caption>- set aside time to batch content and then spent it staring at a blank screen (or scrolling through reels for “research”) only to create posts that don’t feel engaging, - created a Pinterest board of social media and blog post ideas that you never refer back to (or have forgotten that you saved them in the first place), - spent hours (and $$$) on courses that give you a ton of in-depth knowledge but no clear way to incorporate it into your brainstorming or scheduling process, …. the Content Calendar Kit is for you. It is focused on the substance of individual posts and the workflow to create a continuous stream of ideas for messaging that help further your business goals and community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/8a1706cf-c94a-421f-9e38-b2092f68034d/IMG_0366.jpg</image:loc>
      <image:title>Content Calendar Kit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/d9ac9761-a34b-49f1-bb8b-5e4940ea0ba6/DSC_0349.JPG</image:loc>
      <image:title>Content Calendar Kit - Have you ever:</image:title>
      <image:caption>- set aside time to batch content and then spent it staring at a blank screen (or scrolling through reels for “research”) only to create posts that don’t feel engaging, - created a Pinterest board of social media and blog post ideas that you never refer back to (or have forgotten that you saved them in the first place), - spent hours (and $$$) on courses that give you a ton of in-depth knowledge but no clear way to incorporate it into your brainstorming or scheduling process, …. the Content Calendar Kit is for you. It is focused on the substance of individual posts and the workflow to create a continuous stream of ideas for messaging that help further your business goals and community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/8a1706cf-c94a-421f-9e38-b2092f68034d/IMG_0366.jpg</image:loc>
      <image:title>Content Calendar Kit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Social Media Cheat Sheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/c6815b7e-9681-4320-855b-2a68762845a4/Tips+For+Scheduling+Social+Leah+Keggi-4.jpg</image:loc>
      <image:title>Social Media Cheat Sheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/8dce090e-dc73-4833-8029-0f8d51aa6824/Merch+Blueprint.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>The Merch Blueprint is a practical, no-fluff guide for business owners, marketers, and creatives who want to use merchandise to grow brand affinity, extend their marketing reach, and create genuine connections with their customers. Drawing on examples and experience, this book breaks down the four core types of merchandise (retail, uniforms, promotional items, and incentive pieces) and shows you exactly how each one fits into a broader marketing strategy.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/2786d6dc-8095-4fb9-bfd3-cb17b73a574a/line.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/2fdafc55-47a2-4f19-907e-f1fb10a105f5/3500067A-7C2F-4162-9B1B-7F27AFBF511B_1_201_a.jpg</image:loc>
      <image:title>Home - About Me</image:title>
      <image:caption>Hi, I’m Leah! I am a Marketing Professional with a focus on brand strategy and business development. I have over a decade of experience in brand and trade marketing, working cross-functionally with sales, operations, and finance building brands and the bottom line. Welcome to my little corner of the internet where I share my thoughts and resources on brand strategy, creative marketing, and closing the gaps between brand marketing and the end consumer. You can also check out my substack to get updates right to your inbox!</image:caption>
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      <image:title>Creative #2 - Get my Social Cheat Sheet for Artists!</image:title>
      <image:caption>And start making social media easier and more effective!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/2aa382db-27e7-4309-82b5-a65e06e69a3c/DSC_0055.jpeg</image:loc>
      <image:title>Creative #2 - Read my Articles on Sketch Design Repeat</image:title>
      <image:caption>Where I share marketing and business advice for Surface Designers!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928322eb3db2ba5863b9d38/5452e7d1-ac0c-43c8-92a6-33f35ab406eb/DSC_0353.jpg</image:loc>
      <image:title>Creative #2 - Check Out the Content Calendar Kit</image:title>
      <image:caption>(And download a freebie on identifying your brand pillars!)</image:caption>
    </image:image>
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