Benefits of Content Marketing *Done Right*

Content Marketing is focused on brand-lead and distributed content that is valuable and relevant to your target audience to increase brand awareness, consideration, and conversion. Generally, that includes everything from web pages and blog articles to social media, even to digital freebies (depending on your business!) 

I want to highlight a few benefits that I believe in most strongly, and that you’ll see when you get your content marketing right.

Benefit 1: Content marketing, especially in the form of information on your website, can boost your visibility to search engines and increase the likelihood of people finding you via search (on any platform). SEO can be a complicated topic, but a strong content foundation will help, even if you’re not focused on it right now. Using keywords and phrases over and over again on your site can help you rank higher for those things on search engines, and increasing page visits (through consistent content like blog posts and articles) can also support your visibility. 

Benefit 2: While all marketing can help strengthen brand identity, Content Marketing allows you to control the narrative. Thought out text and messaging is more detailed than a tagline on packaging or a one sentence line in a traditional advertisement, and gives your audience a clearer picture of your brand. Consistency allows you to reinforce it. And why is brand identity so important? Because it helps you differentiate from other products and competitors in your industry!  

Benefit 3: Content marketing helps increase your conversions to sales! Not only does good content build trust with your audience, it can help you convince them to buy without directly saying “BUY ME!” (which can feel “salesy” and inauthentic, which creates an aversion to using a call to action) Creating a relationship and highlighting the value of your products will help your audience go from “hmmm maybe that’s for me” to “ooohh I need that in my life!”

Content marketing is done right when a connection is made between your audience, your brand, and your product. It’s not just about telling your audience that you can solve their problem or address a need, but how you specifically can do it!