About Me:
Hi!
I’m a brand and marketing strategy nerd with a drive to make an impact.
With more than a decade in the consumer goods, along with reading dozens of books and looking and learning outside of the beverage category have helped me formulate an understanding of how marketing can integrate into other business functions and goals that apply to broader CPG.
I’m a creative and strategic thinker with an eye for execution. I take a holistic approach to marketing, combining insights and creative brand strategy with the goal of maximizing the impact of and adding efficiency to sales activation.
You can find my more organized thoughts on substack, and more off the cuff ideas on my LinkedIn profile.
You can also find me reading cozy murder mysteries (check out my bookshelf tab for some favorites), hiking, writing, drawing, and spending time with my family in my free time!