About Me:

Throughout my career I’ve had the opportunity to be not just a direct and execute marketing plans, but strategize and working cross-departmentally to build business.

In my experience, most brands struggling with marketing are using the wrong playbook (or are simply starting on the wrong page). Especially for small and scaling brands, the focus on marketing is at the tactic level, and strategy gets overlooked, or pushed to the bottom of the to do list.

This leads to misaligned messaging, missed chances to move people from follower to buyer, and reduced ROI on investments (don’t get me started on tastings).

When businesses view their brand as a function of their business strategy first, rather than a sales engine, their marketing efforts often turn in to just that - a chance to realize revenue.

I have learned first hand that when business decisions are made in a sustainable way and marketing is viewed as an investment, there is a lot of opportunity for small changes to bring big pay offs.

More than a decade in the alcohol industry, along with reading dozens of books and looking and learning outside of the category have helped me formulate an understanding of how marketing can integrate into other business functions and goals that apply to broader CPG.

How can you get ahold of that knowledge? You can start by joining my substack: Bite Sized Brand Marketing. I am available for speaking on branding and marketing in alcohol and CPG, and have a workshop ready to run with your group on building out a marketing plan that will help you achieve your business goals called Content, Collaborations, and Creative Marketing.

If you’re wondering what I do in my free time - Hi, here I am! You can also find me reading cozy murder mysteries (check out my bookshelf tab for some favorites), hiking, drawing, and spending time with my family!

LinkedIn: Leah Keggi | Instagram: @Leah.Keggi

Let’s Connect!