About Me:
I think of marketing as making thousands of tiny stitches in a quilt. Your brand is the pattern that you’re following. If your actions are not intentional, you’re going step back from those stitches and find that you’ve built something that doesn’t match your plan.
I am a firm believer in big ideas and creative marketing opportunities, but I also believe that repetition builds recognition.
Throughout my career, I’ve had the opportunity to be not just a marketing professional, but a strategist working cross-departmentally to build business. I have learned first hand that when business decisions are made in a sustainable way and marketing is viewed as an investment, there is a lot of opportunity for small changes to bring big pay offs.
More than a decade in the alcohol industry, along with reading dozens of books and looking and learning outside of the category have helped me formulate an understanding of how marketing can integrate into other business functions and goals that apply to broader CPG.
LinkedIn: Leah Keggi | Resume: Here