A Peek Inside “Content, Collaboration, and Creative Marketing”

I had the opportunity to complete UGA Innovation District’s Innovation Bootcamp back in the fall of 2022, and have loved staying involved in the program as a workshop facilitator talking about marketing for budding entrepreneurs and those looking to grow their business!

In the workshop we explore how to identify creative marketing, content, collaboration opportunities using the concept of brand themes. We walk through how to create connection between your target audience and your brand in an organic way that tells your story and gives your customer a reason to buy. Then you can use those brand pillars as a way to decide what marketing tactics and communication can work to grow your brand and business.

Since there’s never enough time in our 45 minute sessions to cover everyone’s business, I start with walking through an example of a brand that executes their brand well and is consistently reporting positive growth: Patagonia. While just sharing the workshop packet doesn’t do it justice, I thought it would be fun to show a little peek at the workshop!

I’d love to reach more entrepreneurs and business owners and help them build solid brands, and have some availability for speaking engagements! Click “Connect” and let’s chat!