Side Hustles get a bad reputation among employers. However, they can actually be a huge benefit to employers and their employees!

According to Collabosarus, their research found that brand collaborations can be up to 25x less expensive than digital advertising. In my experience, they’re often money makers rather than expenses, when done right! That makes them ideal for growing brands across industries with smaller marketing budgets and big brand goals.

Collaborations can be a great way to increase your brand reach to new audiences, establish yourself in a new or different space, and create media buzz around products even if they’re not new offerings!

Marketers often hate hearing the term “Return on Investment” - especially from an accounting department. I was lucky enough to spend a week with the ROI Institute learning how marketing can better utilize not just the term ROI, but also the concept as a larger analysis tool.

…or as I like to call it, translating marketing catch phrases to finance’s bottom line.

Brand awareness is a great metric for understanding how visible your business is to a group of consumers. Marketing teams everywhere know that increased brand awareness leads to increased sales. But how do you measure that when you can’t track link clicks, engagement, and other digital sales formats?