I am looking for a few folks to pre-read the first blueprint (on Retail Merchandise) - some who are just starting out and some who have merchandise but want to do more with it! Fill out the form below and I’ll reach out!
After you read the blueprint and provide feedback, I’ll send you my calendar for a 30 minute session where you can ask me questions about your merchandise goals or ideas specifically! I pinky promise I’m not trying to sell you anything.
Not interested in providing feedback but want to know when the blueprint’s complete?
Drop your email here and I’ll let you know when it’s live, in book form (I’ll be publishing via KDP!)
(This isn’t a sign up form for an email list - Squarespace won’t let me remove the check box. I’ll send you two emails tops: One when the blueprint is available, and one more to remind you to buy in case you missed it around a week later)
If you’re responsible for marketing or brand strategy or have considered merchandise for your brand, but don’t know where to start (or started, but aren’t sure how to do it well) - I’m writing The Merch Blueprint for you!
I started my career a decade ago as a Merchandise Specialist for a craft brewery, and spent years leveraging merchandise to expand brand presence, increase brand loyalty, and - every CFO’s favorite - add revenue.
It’s not as simple as sticking your logo on a product and calling it a day. That’s where the blueprint comes in. I walk through the five types of merchandise you may want to consider for your brand, and how to incorporate merchandise into your broader brand strategy and marketing plans. I also touch on some lower cashflow solutions if you don’t have a physical location open to consumers!