If you’re here after reading my blog post on Sketch, Design, Repeat - welcome! If you haven’t had a chance yet - you can check it out here!
Identifying your target audience (the end purchaser of your art) is your first step in creating strategic content and improving your portfolio but where do you go from there? I’ve outlined a few tips for starting to engage with your target audience once you’ve identified your people!
Hang Out Where They Are
You wouldn’t go to California to hang out with Georgia residents, so why would you spend your time on a platform that your consumer isn’t on?! For example, if your audience is in Gen Z, there are fewer of them on Facebook than on Tik Tok. While it’s not as simple as googling where your audience is, if you’re not seeing traction on a platform, test out another one (or if you’re on several, focus your time where you’re seeing engagement and conversion!) Hanging out where your people are also means showing up in their algorithm - talk about the benefits to your art and products in a way that resonates with them (for example, I try to frame my reels around coastal home decor and use hashtags from accounts that I’d like to be featured on!)
Be a Resource
This goes along with showing up in your audience’s algorithm. Sharing knowledge, recommendations, or other resources around your work and your audience is an easy way to create sharable, savable content that will help new followers resonate with what you’re selling and build the “know, like, and trust” factors for your brand. I like to share other beachy or coastal products on my account from time to time because people aren’t just looking for my products to bring a little vacation into every day!
Create Connection
Give your target audience a reason to follow you - if they see you as a person who is just like them (or like they want to be) then they’re more likely to follow and engage! Ask questions, share struggles they may relate to, or encourage them as they overcome obstacles (that you’re trying to solve)! Mom accounts are popular because their target audience (other moms) relate to their lifestyles. (Artists with littles - you don’t have to be a mom account to be relatable… in fact - focus on your art and use your motherhood as a connection point only when it’s relevant to your art!)
Stay Consistent
Showing up is half the challenge - the more consistent you are, the more benefit you’ll see from Social Media! And I’m not just talking about posting every 4-6 times a week. I’m talking about what you’re saying! Keeping your messaging focused on your brand and brand pillars will help you with the “know, like, and trust” factor as well!
Not sure about content themes (hint: they fit in with your target audience)? Or want even more support in planning engaging and strategic content? I can help! Check out the Content Calendar Kit - you can sign up for the newsletter and a free download to help you identify your content themes and get started on planning social media content more quickly and more effectively!
Did I miss a tip? Let me know in the comments! And if you found this helpful, I’d love it if you shared with a friend!