According to Collabosarus, their research found that brand collaborations can be up to 25x less expensive than digital advertising. In my experience, they’re often money makers rather than expenses, when done right! That makes them ideal for growing brands across industries with smaller marketing budgets and big brand goals.
Collaborations can be a great way to increase your brand reach to new audiences, establish yourself in a new or different space, and create media buzz around products even if they’re not new offerings!
