Identifying your target audience (the end purchaser of your art) is your first step in creating strategic content and improving your portfolio but where do you go from there? I’ve outlined a few tips for starting to engage with your target audience once you’ve identified your people!

Looking for some guidance on when you should be creating, pitching, and promoting your surface pattern designs? You’ve come to the right place. I put together this calendar for 2023 to guide for myself to start thinking about designs for the next year and felt that it was too helpful not to share!

There’s a lot of advice on the internet about marketing your art on Society6 / Redbubble/ Spoonflower / Zazzle /etc. from articles that walk you through uploading to “tips” that tell you it’s a long-game to get discovered (this ain’t that, folks). This is about actionable ways to market your art on POD sites.

I may not be in to Tik Tok, but I am in to “Coastal Grandma Style” as creators on the app have dubbed the windswept, neutral inspired look that reminds me (and the internet) of Diane Keaton, Ina Garten, and the 2000s Lands End catalogs that used to come to our home.

I feel like a lot of the patterns I create are reflective of this style, leaning on limited color palettes and muted tones to bring some fun to a more neutral environment without overpowering it. I pulled together a couple of my favorite home decor pieces so that you too can embrace your inner Coastal Grandmother.